Apple Service Provider Picks Derby for Midland HQ

23rd February 2012

SQUARE GROUP LTD, an Apple service and solutions provider, has moved to bigger premises at Brunel Parkway, Pride Park, Derby. The move will generate new jobs and has strengthened the IT firm’s reputation as the leading Apple service provider for businesses across the Midlands.

Sunny Landa, from NG, worked jointly with Graham Bancroft from Salloway Property Consultants on the deal. Sunny said: “Competition for units in Pride Park is really high. We knew Square Group had an active requirement for new premises and wanted to relocate, so we moved quickly to help them secure the 2,000 sq ft office building in Pride Park.”

Square Group opened their new premises to visitors at the end of January. Over the coming months it will be recruiting new staff and using its new Derbyshire hub to serve its Midlands customers. Its other flagship stores are in Central London and High Wycombe.

James Wall, service manager at Square Group in Derby, said: “Thanks to the move, our business solutions specialists and Apple authorised service centre is now much closer to Derby city centre, where Square Group has an existing retail store on Irongate, within the Cathedral Quarter. Between the two – business and retail premises – we are able to offer a better service to all our customers.

“The servicing side of the businesses is a huge part of Square Group. Last year we received recognition by Apple for our premium service and technical excellence. This is a huge accolade and one we are very proud of.

“The main reason for our relocation was to allow the business solutions and service side of our Midlands operation to grow. Over the coming months we will be implementing our growth strategy. A part of this will be a recruitment programme for more members of staff.

“We also needed premises that would complement the Apple and various other business solutions products we are promoting to customers. Pride Park Business Park has got a professional feel and it is ideal for the sort of business customers that we want to attract.”

Graham Bancroft, from Salloway, said: “Despite the prevailing economic conditions, Derby continues to attract high-tech and information technology related businesses stemming from its links with Rolls Royce and Toyota. The competitive nature of the office market meant that the tenant based their decision on the quality of the available premises, and Brunel Parkway was therefore considered above others due to its location and high quality fit-out.”

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