Swimming in a Sea of Sameness
10th April 2017
Some of our recent marketing and PR may have raised a few eyebrows and caused some negative comments from certain parts of our industry – but at least it’s caused debate and got people talking about NG.
While the big corporates seem to have to do little to gather “hits” and “likes” on social media platforms, the small independent firms often have to shout simply to be heard. One of the best things to come out of our “No D***heads” piece is that people have remembered it; they might not have like it but they have remembered it. It was a conscious choice to stand out and a decision to present a unique and memorable impression.
For every person that hated it we found common ground with another 10. It’s brought us closer to our core clients as well as resulting in new work, and its rekindled old relationships and given people a new understanding about NG which, in its different forms, has been around for 35 years.
We aren’t perfect and don’t claim to be, but it has shown that we are living, breathing human beings who try to make a difference for our clients. In short: we aren’t faceless pen pushers or keyboard warriors.
We do speak our minds at NG and aren’t backwards in coming forward with an opinion. We will only do so where we can back it up with both experience and credibility, if we can’t back it up then we won’t say it.
Humour is another key NG component, and whether it’s the changing signs outside our office or our pop art email footers it’s important to go about your business with a grip on reality and a sense of humour, which on the whole is why people enjoy working with NG. But don’t be fooled – behind the humour is a team of people who love the job, get to work at 7.30 am and will do whatever it takes to make things happen for our clients.
What we’ve learned over the years is that you have to be prepared to put yourself out there and stand up for what you believe in as whatever happens “haters gonna hate”.