Take the chaos of fear and turn it into fuel

19th July 2021


NG director Jude Weston looks at the difference between merely surviving – and thriving

My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humour and some style.” -The wonderful Maya Angelou.

So, hands up, and be honest, who is just going through the motions at the minute? There is a massive difference between just surviving and thriving.

Survival is defined as: “To continue to live or exist, especially in spite of danger or hardship”. Thriving is defined as: “To prosper, flourish”.

After the last 15 months, the thought of doing any more than surviving feels exhausting. Do we have it in us to do that?

Richard Sutton, Managing Director at NG, says:

I couldn’t have put this any better when talking about my vision for NG moving to a post Covid-19 world. Every single element strikes a chord with me, on a professional and personal level.”

He adds:

“I had an email from a client recently after a meeting I’d had with them to say thank you for taking the time to come and see us, to talk to us and make us smile. This wasn’t something we charged a fee for, this was all about the relationship and the fact that I care about them as people and I am, by default, invested in their business being successful”.

It was to be viewed as the catalyst to achieve something new.


Richard adds:

The basic criteria to work with, once your head is in the right place, is to ask:

– What can I/we do?

– What do I/we have?

– What can I/we control and what’s outside of our control?

– What do I/we know and how can we use it?

This will deliver results!

We will never have the resources of the larger firms, but they will never have what we’ve got – that’s a real family team spirit.

So dig deep, keep going, the light is very much there at the end of what has been, a very long and dark tunnel.  

“Success is not final. Failure is not fatal. It is the courage to continue that counts”. Thanks, Mr. Churchill.


To find out more, feel free to contact us, give us a call on 0115 958 8599 or email [email protected].